Welcome, I'm a Sr. User Experience Designer located in the San Francisco Bay Area. I draw on my thorough knowledge of the UI/UX lifecycle (research, concepting, iterative design, testing) to help lead the definition and creation of innovative solutions that address customer needs and marry them with business goals in a scalable, strategic way for company's such as Amazon R&D and E-Bay/PayPal.
I play a senior role in delivering outstanding experiences and results, working collaboratively within a cross-disciplinary team that includes UX, visual design, and content..I Deliver low/high fidelity schematics, workflows, interaction storyboards, and design deliverables that guide creative, content, and development efforts.
I drive design discussions and collaborative sessions with teams and stakeholders, helping generate concepts and inspire peers and teams..Tools I use; Photoshop, Illustrator, Balsamiq, OmniGraffle, Quartz Composer, Powerpoint/Keynote, Premiere, After Effects, Touch Designer, Rhino, Grasshopper, Arduino, Processing, Sublime Text, and XAMPP.
I like to code my own HTML and CSS for layouts, styles and design consistency. I built this Portfolio with Bootstrap framework.
Effective UI/Visual design is a blend of visual design elements layed out in a complimentary fashion to aid a user's ability to perform a task. Interactions are performed during this process and those interactions require careful planning, visualizing, comping, prototyping and testing. A users frustration is the first indicator the blend is not balanced and the ui needs to be re-worked.