Project: Product Logo, Product Brand, Marketing and UI Design
Project Type: Freelance/Contract (8 month turn-around)
URL: digital-seed.com
Client: Digital Seed by eLuminate - A new Rich Internet Application (RIA) concept aimed at transferring knowledge in the workplace more rapidly and in a more immersive way through video and audio, Flash paper PDF, Flash navigation, calendar, task management and community/office networking. Built with online/offline capability thru Flash/Ruby on Rails/HTML and AJAX technology.

Challenge:
The makers of Digital Seed had begun the early stages of developing a proof of concept and maintained a working prototype of the application. They were ready to secure early investors and needed to communicate the potential of the product in an impactful way.

A new company and brand package complete with a new logo, marketing site, collateral, and branded RIA where needed to take the idea on the road and into the board rooms.

Solution:
All Brands begin with the logo. The challenge with start-up offerings is carving out the first representation of what this new, never been seen before product, should look like. This process began with presenting a wide range of ideas and then systematically narrowing them down to the final product. The concept of learning has plenty of iconography already associated with it, which we tested, but the essence was felt to be truely organic and therefore "The Seed" was thought to embody that idea.

The message was "Growth" and translating the organic nature of a seed germinating into a sprout was easily communicated through a new website Design complete with flowing lines and a green hued color palette.

The RIA user experience was to "inspire" and "invigorate" people in the workplace to join the culture of growth through learning and exploration. A module explorer was designed to give users a visual and list view of lessons they could follow in a non-linear fashion. Additional multi-media components where designed for video and audio.

A full scale marketing collateral package topped off the project. Digital PDF's of product; factsheet, brochure, onesheet, branded powerpoint slides, branded proposal templates and Salesforce email stationary were created to power the marketing/sales effort going forward.

Results:
As a result, eLuminate launched a full company identity and product brand campaign for Digital Seed in the Spring of 2007 with a splash. Strong marketing campaigns were pushed out in quick succession with ease. Watch the online Video Tour.

Company and Product Brand Identity Design


Flash UI Design for RIA Video and Audio Player


Marketing Landing Page


Website Home Page Design


Salesforce Email Templates