Project: Interactive Marketing
Project Type: Freelance/Contract (3 month turn-around)
Client: UI Magic Inc. - Mobile Application Solution Provider
URL: www.UIMagicInc.com

Challenge:
Redesign existing Flash website and reposition service offerings. Create an interactive marketing talking piece to highlight company, client and services. UI Magic Inc. was looking to update the look of their 5 year old website. They wanted an interactive site that reinforced the mobile application development service brand they had been working on.

Solution:
Utilize the capability of Adobe Flex technology to rapidly build Branded functionality that publishes to Flash Player 9. Reinforce and mimic the icon based button functionality UI Magic Inc. used in the creation of their mobile application software.

Design new marketing campaign with a new message and graphics to highlight service offerings and tell the story of UI Magic Inc. Echo the color palette of the logo to build a stronger branded message.

Build a XML based update-able interactive site using Adobe Flex Builder 3.0. Skin custom Flex components to create a Branded User Interface.

Design motion graphic introduction using Adobe After Effects to promote Corporate Identity and instantly communicate the marketing message prior to users engaging in the site.

Results:
UI Magic Inc. launched in Christmas of 2007 with much internal approval from the executive team. The short 3 month turn around time for this level of interactivity was much appreciated.

UI Magic Inc. now uses the interactive marketing piece to communicate with clients around the world and with their satelite office in Japan.

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